Add AI to Your Marketing Mix
AI may be a trendy buzzword in the world of digital marketing, but it’s for good reason. Leading marketers are implementing Artificial Intelligence (AI) to personalize and optimize marketing efforts, and results show that this strategy is worth investing in. It is often the case that AI strategy even brings improved results with less money spent. There are a few noteworthy ways that AI can be used with one of the most results-driven digital marketing tools of them all, Search Engine Marketing (SEM).
One way that AI can be used to enhance the performance of SEM is through running unique ads that are custom to opportunities within your inventory. Using your real-time inventory, AI strategy within SEM can generate an ad for each of your units daily. Because these ads reflect directly on what’s marked as available on your site, you can rest assured that ads will never run for sold units. In addition, different types of opportunities within your inventory can apply to AI-powered ads as well. Ads such as “We have 3 pop-up trailers left in stock” or “Get on a jet ski for $199 per month” will only run if those qualities apply to your website inventory in real time. Even holiday and weather-related opportunities can be used for AI-driven ads, such as “Beat the heat this week on a street bike” or “Pre-owned tractors just in time for fall harvest.”
Another AI-driven SEM strategy is the constant optimization of search ads. When people conduct an online search, they don’t use the exact same language every time and they certainly don’t use identical verbiage as other searchers. Everyone has their own way of wording a search query, even if it’s as small as the difference between “2019 Airstream trailer” and “New Airstream trailer 2019.” With AI-driven SEM strategy, thousands of tiny variations on ad text can be made throughout a campaign for the highest possible engagement. This strategy constantly optimizes ad content for the best results and ensures that your dealership is running the right ads for the right people using the perfect verbiage.
Even Facebook advertising can benefit from AI strategy. Just like search engine ads, it helps advertisers optimize and run the best-performing ads to Facebook users with the highest level of engagement. This helps you earn the best return on investment and receive more leads that convert to sales through social media advertising.
With AI added to your marketing mix, it’s possible to see jumps in ad clicks and impressions as well as conversions to your site. AI is a powerful tool that enhances the performance of digital marketing methods – and it’s worth taking a closer look at the possibilities with AI to give your dealership’s marketing strategy an edge.