Benefits of Working with a Google Premier Partner
Dealer Spike knows the impact that Search Engine Marketing (SEM) can have on a dealership’s bottom line. When dealers choose to invest in SEM and do so in a strategic way, this digital marketing tool can help drive a significant increase in online leads and in-store sales. That’s why Dealer Spike chose to go the extra mile as an SEM provider and earn the status of Google Premier Partner.
Google Partners is “Google’s program for advertising agencies, digital marketing professionals, and other online consultants who manage Google Ads accounts.”¹ The Google Partner badge shows that employees have “demonstrated Google Ads skill and expertise by passing assessments and earning certifications through Academy for Ads.”¹ In other words, partners are completely up to date with the latest product knowledge. However, to earn the status of a Google Premier Partner, a provider must do more.
An SEM provider must show a greater level of customer service and a higher level of commitment to become a Google Premier Partner. This means that the company has multiple team members who are Google Ads-certified – at Dealer Spike, all SEO & SEM team members have this certification - and can support a large network of clients. Working with a Google Premier Partner offers several benefits to your dealership and could be the differentiator if your business is faced with tough competition from other dealers popping up in local search.
One major benefit to working with a Google Premier Partner is access to Google’s beta features. These are new tools and product updates that your dealership will get to test for up to a year or more before anyone else. Additionally, an SEM provider with Premier Partner status has access to support directly from Google. Premier Partners have dedicated account management, meaning that any issue you may have with your Google Ads will be quickly addressed and resolved. Because Google Premier Partners receive education and training that goes beyond that provided for all other partners or non-partnered providers, your dealership’s SEM campaigns are handled with the utmost care.
Beyond Premier Partner status, the team of SEM experts at Dealer Spike have industry-specific knowledge and specialization when it comes to serving dealerships. More often than not, an SEM agency that works with businesses in multiple industries will take a cookie cutter approach to your dealership’s campaigns instead of focusing strategically on goals that matter to you. Dealer Spike’s team works with your dealership on a regular basis to identify objectives and maximize on opportunities to drive the best results.
Your dealership’s online presence is your future – without a high-quality, easy-to-navigate website, where would your business be? Search engines are the pathway that most online users take to find local business websites. If your dealership isn’t showing up at the top of search engine results, you are at major risk of missing out on earning more customers. Invest in SEM with a provider who has demonstrated care and commitment to serving you.