Don’t Let Prospects Forget About You
Research shows that 86% of car shoppers conduct online research before deciding to visit a local dealership.* It is clear that a large part of a customer’s pre-purchase journey happens online, and much of the thought process behind a purchase decision does too. Website Re-Targeting allows you to capture and keep the attention of people who show initial interest in making a purchase by visiting your website.
Once a person visits your site, Website Re-Targeting allows you to advertise to that person as they continue to browse online and visit other sites. These ads serve as reminders of the units they were looking at and the purchase they were considering making. People are busy and easily forgetful, especially with so many ideas and options available online. Website Re-Targeting encourages prospects with clear interest in your units to follow through with a purchase.
Sometimes people need time to decide on a purchase, especially when it involves a large financial investment – such as a car, boat, motorcycle, RV, or piece of large equipment. There are many steps in the typical customer journey and the period of decision making can be a long one. People don’t often choose to make a big purchase immediately, and they may need exposure to the idea of that purchase several times before committing to it. Website Re-Targeting keeps your dealership at top of mind for those customers.
Website Re-Targeting also prevents prospective customers from forgetting that they found a unit they were interested in on your dealership website. Imagine a customer who sees a car they love on the Adam’s Auto Haven website but isn’t ready to make the purchase yet. Months later after they have saved up some money, the customer still wants to buy the car but has forgotten which website they found it on. When they look up the car online, a listing for the same make and model comes up from the Carl’s Car Depot website, the competing dealership across town. The customer submits a lead for the car on that site instead, and Adam’s Auto Haven has lost a sale that was initiated on their website. With Website Re-Targeting, you greatly reduce the risk that people will forget about the unit itself or the fact that they found it at your dealership.
Repetition is a helpful tool in the world of sales and Website Re-Targeting helps you serve those reminders in a non-invasive way as past website visitors surf the Internet. People expect to see advertisements as they browse online, and these ads are designed specifically to meet prospects’ interests. This strategy helps you target the right online prospects in an efficient way and can increase the number of sales your dealership is able to close.