Migrating From Traditional To Digital Marketing

Migrating from traditional to digital media graphic

A new Nielsen Company audience report reveals that adults in the United States devote over 10 hours a day to the Internet*. Digital marketing is an effective way to reach consumers because more and more people are spending their time online. Traditional marketing refers to marketing through tangible items like print ads, posters, and brochures. On the other hand, digital marketing includes sources like websites, social media, videos, search engine ads and optimization, and much more. Marketing has always been about connecting with the right audience, but digital marketing makes it much easier to do so - with an added bonus of tracking the results of your efforts.

When done correctly, digital marketing can transform your dealership's sales strategy. A variety of tools can be used to boost traffic to your website, bring in more online leads, and increase your sales. Advertising through these platforms is more efficient than traditional advertising methods because you can tailor each campaign to reach a specific, targeted audience. It is especially useful because it is extremely interactive- you can physically see who is engaging with your content. This includes information like who is clicking on your ads, reading your blogs, opening your e-newsletters, and much more. Using this information, you can take your data and tailor your next campaign to make it even more successful.

Utilizing digital marketing is essential in today's world, considering that people are using electronic media for an average of 11 hours a day**. Social media is a digital marketing tool that should be utilized by every single business - it's free and it's effective. Promoting your brand over social media will not only enhance your popularity among consumers, but it can lead to improved conversion rates. Having an active social media account is a smart business move for your dealership because you can use it to promote your other marketing channels. For example, use your Facebook page to drive traffic to your blog, or tweet images of your units online. Integration and diversification of different marketing platforms is so effective that a recent study shows that it can result in up to 200% conversion rates***. This is far better than making use of a single digital marketing channel alone.

Search engine optimization (SEO) and search engine marketing (SEM) are tools that create an equal playing field for businesses. Even small businesses that have little resources can become successful with these marketing tactics. According to a study from Bright Oak, Pay Per Click (PPC) and organic SEO can lead to a 25% increase in clicks to your website and a 27% increase in profits. So get your dealership's name out there with the use of SEO and SEM! It's easy, affordable and effective.

Traditional marketing is expensive and doesn't drive trackable results. As we further transition into a digital world, why not choose to spend less, target more, and measure your results along the way? Navigate your marketing tactics and see an increase in engagement from your customers.