Reach Ready Buyers with Behavioral Targeting

Does your marketing strategy feel random and ineffective? Does even the most carefully crafted content fall short of engaging potential customers? If you aren’t seeing a satisfactory ROI on your advertising, it’s time to look at who is receiving your messages—and what your audience really wants.

Behavioral Targeting is a digital marketing tactic that boosts your ad campaigns by leveraging online users’ search behavior. This technique gathers data from users’ online browsing and their interaction with other websites, capturing web searches, purchases and refusals to purchase. With this data, you can identify promising prospects and create ad campaigns that align well with online searchers’ interests.

You have the data—now what? Behavioral Targeting operates in two main ways:

• Search bar keywords: Online browsers use keywords and search filters on websites to locate information quickly. Behavioral Targeting can identify the people who visit sites relevant to your business and monitor when they use search words that match products you offer on your website. For example, an auto dealer can send targeted advertisements of the same makes and models of cars that a customer used search filters to browse on another site. Clearly, the customer has demonstrated an interest in the exact cars that the auto dealer offers and could be a promising lead.

• Content keywords: Targeted ads through content keywords allows you to reach the people who are reading online articles and web pages relevant to your business. For example, an RV dealer can send targeted ads to someone who is reading an article titled “Best RV Campgrounds in 2020.” Behavioral Targeting notes which readers are viewing content with the same keywords that match your products so you can identify the people who are most likely to respond to your ads. 

Behavioral Targeting goes beyond users’ web search information to track how they interact with website content so you can understand their intentions and interests. As someone continues to navigate through website content, browse articles, use search filters and make purchases, you can more accurately pinpoint the users who would make promising leads for your dealership. With Behavioral Targeting, you have a unique opportunity to engage with people who are actively demonstrating their interest in what you sell.

If you are interested in learning more about how Behavioral Targeting and earn you more quality prospects and convert more leads into sales, contact Dealer Spike today.